http://www.simonhogblom.se Simon Högbloms Portfolio Thu, 15 Sep 2011 07:43:13 +0000 http://www.simonhogblom.se en http://www.simonhogblom.se/CV-CONTACT http://www.simonhogblom.se/following/simonhogblom.se/CV-CONTACT Thu, 15 Sep 2011 07:43:13 +0000 Simon Högbloms Portfolio 633604 RIGHT NOW: Freelance Art Director, available for freelance commission Previous Experience: Art Director @ More Mobile Relations, Stockholm, Sweden Art Director @ Marketel, Montreal, Canada Internship at Vasava Artworks, Barcelona, Spain Interactive Art Director Program, Hyper Island, Stockholm, Sweden Advanced Graphic Design Course, Berghs School of Communication, Stockholm, Sweden Bachelor in Economics and Marketing, Lund University, Sweden I have done a wide range successful freelance projects from album covers, music festivals, print designs, redesigns, logotypes, branding, creative concepts, campaigns and corporate websites. My bachelor thesis on branding regarding the design process of the corporate logotype was used by Swedens leading pharmacy company in their brand renewal process. Mail me on: hello [at] simonhogblom.se simon.hogblom [at] hyperisland.se Skype: simon_hogblom Links of interest: More Mobile Relations Marketel Hyper Island Interactive Art Director 2008 Class Site Vasava Artworks Berghs School of Communication Download my Bachelor Thesis http://www.simonhogblom.se/Work-in-Progress http://www.simonhogblom.se/following/simonhogblom.se/Work-in-Progress Wed, 09 Mar 2011 16:49:55 +0000 Simon Högbloms Portfolio 1150211 Here is a couple of sneak peeks of some stuff I am currently (Summer/Autumn 2011) working on. Starting at the top, the first one is a music/media web portal for well known Swedish music/media company. Second is a graphic profile, logo and html5 website for a photographer and his studio. Third is a product campaign for a clothing brand going live this autumn. <img src="http://payload.cargocollective.com/1/0/4843/1150211/SNEEKPEAK copy.png" border="0" width="650" height="600" width_o="650" height_o="600" src_o="http://payload.cargocollective.com/1/0/4843/1150211/SNEEKPEAK copy_o.png" align="left" /> http://www.simonhogblom.se/Personal-Artwork-Designs http://www.simonhogblom.se/following/simonhogblom.se/Personal-Artwork-Designs Wed, 09 Mar 2011 15:08:40 +0000 Simon Högbloms Portfolio 1147981 This page my will showcase my creative outburst of designs and artwork. I am currently working on a series of artworks that can be described as some kind of popart of artists I like or have made some kind of impact on me. The first one out is a homeage to French 60's pop icon Franocise Hardy. More popart will follow shortly, so stay tuned for more HI-FI heroes. Note: There is no commercial use of this piece whatsover and it will not be reproduced or reprinted. It's just personal artwork. <img src="http://payload.cargocollective.com/1/0/4843/1147981/Francoise-Hardy-WEBcopy.png" border="0" width="600" height="750" width_o="600" height_o="750" src_o="http://payload.cargocollective.com/1/0/4843/1147981/Francoise-Hardy-WEBcopy_o.png" align="left" /> http://www.simonhogblom.se/WS http://www.simonhogblom.se/following/simonhogblom.se/WS Wed, 09 Mar 2011 00:24:39 +0000 Simon Högbloms Portfolio 49817 I wanted the design to communicate a sense and feel of a cunning law firm, which naturally correlated, in this case, with clean and distinct design. The use of black and white photgraphs and the movable interface resulted in a web page that gave, in this genre of buisness, a modern and professional feel. <img src="http://payload.cargocollective.com/1/0/4843/49817/ws_n-_7_1.png" border="0" width="670" height="485" width_o="1399" height_o="1014" src_o="http://payload.cargocollective.com/1/0/4843/49817/ws_n-_7_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/49817/ws_n_2.png" border="0" width="670" height="485" width_o="1399" height_o="1014" src_o="http://payload.cargocollective.com/1/0/4843/49817/ws_n_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/49817/ws_n_8.png" border="0" width="670" height="485" width_o="1399" height_o="1014" src_o="http://payload.cargocollective.com/1/0/4843/49817/ws_n_8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/49817/ws_n_3.png" border="0" width="670" height="485" width_o="1399" height_o="1014" src_o="http://payload.cargocollective.com/1/0/4843/49817/ws_n_3_o.png" align="left" /> http://www.simonhogblom.se/Win-the-World http://www.simonhogblom.se/following/simonhogblom.se/Win-the-World Tue, 14 Sep 2010 19:20:21 +0000 Simon Högbloms Portfolio 634535 Project: Redesign of Air Canadas Win the World contest, a huge annual online lottery contest. Role: Idea/concept + Art Direction. For the game element we created a swarm of small triangles flying across the screen in a beautiful pattern, revealing something underneath. The visitor was instructed to click (catch) a triangle, some of them with a hidden secret prize and while others where blank. The site had a 30% increase in visitors, compered to the previous year, competing for prizes. For promoting the site, we got the opportunity to design a Youtube Masthead banner. We created an animation where the triangles from the contest website came flowing in a wavelike pattern, slowly forming into a rotating 3D earth globe. Its the most clicked Youtube Masthead banner to date in Canada. Banner <img src="http://payload.cargocollective.com/1/0/4843/634535/wtwb-21_905.png" border="0" width="900" height="723" width_o="900" height_o="723" src_o="http://payload.cargocollective.com/1/0/4843/634535/wtwb-21_o.png" align="left" /> Website <img src="http://payload.cargocollective.com/1/0/4843/634535/WintheWorld_905.png" border="0" width="900" height="670" width_o="900" height_o="670" src_o="http://payload.cargocollective.com/1/0/4843/634535/WintheWorld_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634535/wtw2_905.jpg" border="0" width="900" height="677" width_o="900" height_o="677" src_o="http://payload.cargocollective.com/1/0/4843/634535/wtw2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634535/wtw3_905.jpg" border="0" width="900" height="654" width_o="900" height_o="654" src_o="http://payload.cargocollective.com/1/0/4843/634535/wtw3_o.jpg" align="left" /> http://www.simonhogblom.se/EUROMASH-print http://www.simonhogblom.se/following/simonhogblom.se/EUROMASH-print Tue, 14 Sep 2010 18:35:33 +0000 Simon Högbloms Portfolio 634456 Project: Campaign to create awareness for Air Canadas european route launches targeting the youth market. Role: Idea/concept + Art Direction. I remember the brief for this project as quite tricky, to do some kind of poster that would attract young people to fly Air Canada for their european holidays. To succeed I felt we needed something a bit extra ordinary so I proposed this concept. The ideas was to visualize the feeling of what a european summer vacation with the fragments and impressions it could consist of, something we started calling EUROMASH. The poster was received above expectations at Air Canada and soon it started to snowball into a bigger campaign and we got to create a promosite and tactical marketing stunts for EUROMASH. <img src="http://payload.cargocollective.com/1/0/4843/634456/EUROMASH-PRINT-1_905.png" border="0" width="900" height="1186" width_o="900" height_o="1186" src_o="http://payload.cargocollective.com/1/0/4843/634456/EUROMASH-PRINT-1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634456/Zoom Poster Backlit_2_905.jpg" border="0" width="900" height="1141" width_o="900" height_o="1141" src_o="http://payload.cargocollective.com/1/0/4843/634456/Zoom Poster Backlit_2_o.jpg" align="left" /> http://www.simonhogblom.se/EUROMASH-web http://www.simonhogblom.se/following/simonhogblom.se/EUROMASH-web Tue, 14 Sep 2010 18:08:27 +0000 Simon Högbloms Portfolio 634279 Project: Campaign that creates awareness for Air Canadas european route launches targeted to the youth market. Role: Idea/concept + Art Direction. For this campaign we created a website as a major part of it. On this website the visitors could create their own visualization of their Eurotrip. As a personalized postcard they could share the result online with their friends through Facebook, Twitter, Etc. The site itself was initially promoted through different strategic placements, banners, print and events to start creating the buzz. This was the first time Air Canada actually created a microsite as a major support of a campaign. It was also the first circumstance where Air Canada used sharing/web 2.0 elements and social media to increase awareness in the target group. <img src="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH_5_905.png" border="0" width="900" height="568" width_o="900" height_o="568" src_o="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634279/Euromash_11_905.png" border="0" width="900" height="568" width_o="900" height_o="568" src_o="http://payload.cargocollective.com/1/0/4843/634279/Euromash_11_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH-4_905.png" border="0" width="900" height="568" width_o="900" height_o="568" src_o="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH-4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH_22_905.png" border="0" width="900" height="568" width_o="900" height_o="568" src_o="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH_22_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH_33_905.png" border="0" width="900" height="568" width_o="900" height_o="568" src_o="http://payload.cargocollective.com/1/0/4843/634279/EUROMASH_33_o.png" align="left" /> http://www.simonhogblom.se/Island-in-the-Sun-2008 http://www.simonhogblom.se/following/simonhogblom.se/Island-in-the-Sun-2008 Tue, 14 Sep 2010 13:56:31 +0000 Simon Högbloms Portfolio 50072 Project: Creating a graphic profile for the the new music festival Island in the Sun My Role: Art Director. Island in the Sun is a indie music festival set in the beautiful back drop of the Åland Island Archipelago. They wanted a poster that showed what it was about. It was also a great experience to work with a new brand and develop it to the following year, and popmusic related stuff is always very creative and fun to do! What I like with it still today: The Poster is constructed from over 50 different images, puzzled together. <img src="http://payload.cargocollective.com/1/0/4843/50072/IITS-08_5_905.png" border="0" width="900" height="1217" width_o="900" height_o="1217" src_o="http://payload.cargocollective.com/1/0/4843/50072/IITS-08_5_o.png" align="left" /> http://www.simonhogblom.se/Island-in-the-Sun-2009 http://www.simonhogblom.se/following/simonhogblom.se/Island-in-the-Sun-2009 Tue, 14 Sep 2010 13:55:53 +0000 Simon Högbloms Portfolio 48492 I continued the success from the previous year. I really wanted to design a logo that would work well on posters and pop pins, that would really help brand the festival. The design idea for the poster was a mash-up of vintage archipelago and indie music, again trying to communicate the feel of the festival. <img src="http://payload.cargocollective.com/1/0/4843/48492/IITS-09_905.jpg" border="0" width="900" height="1094" width_o="900" height_o="1094" src_o="http://payload.cargocollective.com/1/0/4843/48492/IITS-09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/48492/IITS09merch_905.jpg" border="0" width="905" height="606" width_o="1000" height_o="670" src_o="http://payload.cargocollective.com/1/0/4843/48492/IITS09merch_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4843/48492/monasisland_905.jpg" border="0" width="900" height="602" width_o="900" height_o="602" src_o="http://payload.cargocollective.com/1/0/4843/48492/monasisland_o.jpg" align="left" /> The photo above is taken by Mona Sedghi, visit her photofolio on mona.sedghi.org http://www.simonhogblom.se/VSX-Saint-Tropez http://www.simonhogblom.se/following/simonhogblom.se/VSX-Saint-Tropez Tue, 14 Sep 2010 13:55:48 +0000 Simon Högbloms Portfolio 48655 A campaign logo I did during my internship at VASAVA Artworks in Barcelona for the sports brand VSX (part of Victoria Secrets). I wanted the logo to have the feel of classic mediterranean. I think it ended upp quite nice and I got to use the intresting Super Typo Typface for the first time. <img src="http://payload.cargocollective.com/1/0/4843/48655/Bild 17.png" border="0" width="670" height="687" width_o="683" height_o="701" src_o="http://payload.cargocollective.com/1/0/4843/48655/Bild 17_o.png" align="left" />